Sometimes you need to be…
the NORMAL you.
Or the FUNNY you.
Or the GLAMOUROUS you.
Or the INTENSE you…
But now you have a pen that understands you
and can transform with you.
Because you have a pen that lets you pick
from different designs and click into different colors…
Perfect for when you need to instantly shift to a different part of who you are.
Just half a century ago, this was the tagline that launched the saga of the now legendary BIC® 4 Colours pen. Invented in 1970 by BIC®, the 4 Colours pen was designed to simplify consumers' lives. Today, the BIC® 4 Colours pen is more than ever a must-have on the writing instrument market.